Analysis Questions
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How does this infographic inform, instruct, motivate, or persuade its audience?
- What makes this infographic less effective than, as effective as, or more effective than just using words or numbers?
- What types of content are included?
- What is used to help people understand the facts and data?
- How are colors used? Are some colors more powerful than others?
- Do sizes of the objects matter in showing the intended information?
- How could colors, sizes, and kinds of objects be used to mislead people away from the data?
- What statement(s) can be made comparing these two infographics?
Download a Word Document or a PDF version of this rubric:
Infographic Evaluation by:
Source URL:
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Excellent
(4 Points)
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Very Good
(3 Points)
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Good
(2 Points)
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Poor
(1 Point)
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Purpose of Infographic
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The purpose and message of the graphic is evident to the reader and clearly displayed
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The purpose of the infographic is clear and the message of the graphic is evident but is not clearly displayed
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The purpose of the infographic is present however the information is not clearly evident in the graphic
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The purpose or message is not present in the infographic
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Layout and Format
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The layout of the infographic is exemplary. The message and supporting evidence are clear, readable, and easily understood
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The format supports a clear and readable message with supporting evidence. However, the overall layout could be improved
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The format is appropriate for the message and supporting evidence. However, the layout makes it hard to read or difficult to understand
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The layout and format is difficult to read or follow
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Supporting Evidence
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The graphic contains supporting evidence that is clearly represented and enhances the message of the piece.
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The graphic contains supporting evidence but it does not fully support the message of the piece
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The graphic contains some supporting evidence but it does not adequately support the message or is contrary to message of the piece
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The graphic does not contain supporting evidence
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Bibliographic information
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All facts are supported by fully and correctly documented sources
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All facts are supported by partially documented sources
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Most of the facts are supported by some level of documentation
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Sources are not documented in the piece
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Summary:What makes this infographic less effective than, as effective as, or more effective than just using words or numbers?
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