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InfographicRubric

Analysis Questions 

 

  1. How does this infographic inform, instruct, motivate, or persuade its audience?

  2. What makes this infographic less effective than, as effective as, or more effective than just using words or numbers?
  3. What types of content are included?
  4. What is used to help people understand the facts and data?
  5. How are colors used? Are some colors more powerful than others?
  6. Do sizes of the objects matter in showing the intended information?
  7. How could colors, sizes, and kinds of objects be used to mislead people away from the data?
  8. What statement(s) can be made comparing these two infographics? 

 


Download a Word Document or a PDF version of this rubric: 

 

 

 

 

Infographic Evaluation by:

 

Source URL:

 

Excellent

(4 Points)

Very Good

(3 Points)

Good

(2 Points)

Poor

(1 Point)

Purpose of Infographic

The purpose and message of the graphic is evident to the reader and clearly displayed

The purpose of the infographic is clear and the message of the graphic is evident but is not clearly displayed

The purpose of the infographic is present however the information is not clearly evident in the graphic

The purpose or message is not present in the infographic

Layout and Format

The layout of the infographic is exemplary. The message and supporting evidence are clear, readable, and easily understood

The format supports a clear and readable message with supporting evidence. However, the overall layout could be improved

The format is appropriate for the message and supporting evidence. However, the layout makes it hard to read or difficult to understand

The layout and format is difficult to read or follow

Supporting Evidence

The graphic contains supporting evidence that is clearly represented and enhances the message of the piece.

The graphic contains supporting evidence but it does not fully support the message of the piece

The graphic contains some supporting evidence but it does not adequately support the message or is contrary to message of the piece

The graphic does not contain supporting evidence

Bibliographic information

All facts are supported by fully and correctly documented sources

All facts are supported by partially documented sources

Most of the facts are supported by some level of documentation

Sources are not documented in the piece

 

Summary:What makes this infographic less effective than, as effective as, or more effective than just using words or numbers?

 

 

 

 

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